摘要
创意街区是指集休闲、娱乐、餐饮、购物、旅游等于一身的开放式街区。购物中心室内创意街区,顾名思义,指的是将创意街区建立在购物中心内部,同时兼具创意街区的形式与功能。笔者经过多地调研与资料查阅,将购物中心室内创意街区的氛围营造从以下四个方面进行了归纳总结与深入研究:利用色彩进行氛围营造、利用光进行氛围营造、利用材质进行氛围营造、利用景观小品进行氛围营造。其中主要切入点为满足不同顾客的不同心理需求。
Creative street refers to the leisure, entertainment, dining, shopping, tourism is equal to an open block. Shopping Center Interior creative neighborhood, as the name suggests, refers to the creative neighborhoods built in the shopping center, while both creative blocks of the form and function. The author after much research and information access, the shopping center indoor creative atmosphere of the atmosphere from the following four aspects of the summary and in-depth study： the use of color atmosphere to create, the use of light to create an atmosphere, the use of materials to create atmosphere, Landscape sketch to create atmosphere. The main point of entry is to meet the different psychological needs of different customers.
关键词
购物中心室内创意街区
氯围蕾造
顾客心理需求
shopping center indoor creative neighborhood
atmosphere to create
customer psychological needs
