关于全方位提升秦皇岛城市品牌形象的调查和思考

Investigation and reflection on promoting the brand image of Qinhuangdao in all-round way

城市品牌形象是一座城市独具的气质和品位,分析秦皇岛市紧紧围绕"生态立市、产业强市、开放兴市、文明铸市"战略,突出地域特色,打造宣传亮点,科学规划设计城市形象,积极拓展对外文化交流,推进大外宣工作格局构建,以传播秦皇岛好声音,为建设沿海强市、美丽港城和国际化城市营造了良好外部舆论环境。

The brand image of city is a unique temperament and taste of the city. Qinhuangdao is closely linked to the strategy of ＂ecological city,industry city,open city and civilized city＂,highlighting regional characteristics,building publicity highlights,planning image design of the city,actively expanding the foreign cultural exchanges,and promoting the construction of foreign propaganda work pattern so as to create a good external public opinion environment for spreading the voice of Qinhuangdao and building a coastal,beautiful and international city.