“产教赛研”对市场营销专业应用型人才培养模式的促进机制研究

Study on promotion mechanism of training mode of applied talents in marketing specialty

系统分析和研究应用型本科院校技能教学的现状与问题,提出在技能教学中"产教赛研"的新理念,并以大量的实践活动为例,证明"产教赛研"是快速提高应用型本科院校学生各项基本技能的一种行之有效的教学新模式。

This paper systematically analyzes and studies the current situation and problems of the teaching of applied undergraduate colleges,and puts forward the new ideas of ＂teaching and training＂in the teaching of skills,and takes a lot of practical activities as an example to prove that the method is an effective teaching new model to improve basic skills of college students.