摘要
为研究结构方程模型如何应用,弥补研究方法和定量研究的不足,本文建立结构方程模型,并以186个地市级城市为样本,研究城市竞争力的影响因素、效应和作用路径。最后针对城市营销能力的各个因素,提出有利于提高城市竞争力的建议。
How to apply the structural equation model to make up for the shortcomings of the research methods and quantitative research, in this paper, a structural equation model is established, and 186 cities are taken as samples to study the influence of urban marketing capability on urban competitiveness and its function path. Finally, according to the various factors of urban marketing ability, the author puts forward some suggestions to improve the urban competitiveness.
出处
《价值工程》
2017年第27期22-24,共3页
Value Engineering
关键词
结构方程模型
城市
潜变量
观测变量
structural equation model
the city
latent variable
observation variable
