提升供电企业电力营销服务策略思考

Reflections on improving electric power marketing service strategy of power supply enterprises

供电企业具有极强的垄断性,若想要获得更好的发展,必须改变营销服务模式,努力适应市场经济,加快改革进程,开拓市场。通过分析电力营销管理的作用,阐述供电企业的营销状况,以解决营销过程中出现的问题,提升电力营销水平,从而推动电力力企业发展。

Power supply enterprises have a strong monopoly,if you want to get better development,we must change the marketing service model,and strive to adapt to the market economy,speed up the reform process and open up the market. By analyzing the role of power marketing management,the marketing situation of power supply enterprises was explained to solve the problems in the marketing process and enhance the level of power marketing,so as to promote the development of power enterprises.