电力市场营销现状及措施

Current situation and measures of electricity marketing

随着我国市场经济的快速发展,国有电力企业也面临着改革和创新,要创新改革其内部管理机制和经营体制,以满足我国社会经济发展需求。分析了我国电力市场营销现状,提出可行性的改进方法,不断完善营销策略,将优质的服务提供给广大用电客户,以推动我国电力企业市场营销健康发展。

With the rapid development of China ＇s market economy,state-owned power enterprises are also facing reform and innovation,it needs to innovate and reform internal management mechanism and management system to meet the needs of China ＇s social and economic development. The current situation of China ＇s electric power market marketing was analyzed,and the improvement method of feasibility was put forward to improve the marketing strategy,provide high quality service to the customers of electricity consumption and promote the healthy development of China＇s electric power enterprise marketing.