福建省农村淘宝发展存在的问题与对策

Problems and Countermeasures of the Development of Rural Taobao in Fujian

农村淘宝的发展,不仅为村民实现了"网货下乡"和"农产品进城"的双向流通功能,为推动农村经济发展提供了助力,而且对解决"三农问题"具有重要的战略意义。该文在走访调查基础上,对福建省农村淘宝的实际运行情况、存在问题进行概括总结,并以此提出促进福建省农村淘宝发展的对策。

The development of rural Taobao has not only provided the two-way circulation function including ＂net goods to the countryside＂and＂agricultural products into the city＂for the villagers,which is helpful for promoting the development of rural economy,but also has important strategic significance to solve the issues of agriculture,rural areas and farmers.Therefore,based on the interview and investigation,the actual operation situation and existing problems of rural Taobao in Fujian were summarized in this paper.Then,some countermeasures were put forward to promote the development of rural Taobao in Fujian.