社交招聘用户信息共享的影响因素研究

The Factors on Users Information Sharing in Social Recruiting Website Research

【目的/意义】提高社交招聘网站用户之间的信息共享意愿和习惯。【方法/过程】了解社交招聘网站的概念和分类,在社交招聘网站信息传播过程中揭示用户信息发布和接受意愿对共享行为的积极作用。基于技术接受模型,结合需求层次理论和社会认同理论等,选取社会身份、社交需求、经济情况、自我实现、隐私保障、身份确认和个性化作为影响因素并进行了实证研究。【结果/结论】经济情况、自我实现以及个性化对用户的感知可信性有显著影响,社交需求、自我实现和个性化用户感知可用性有显著影响,用户的感知可信性与感知可用性对用户的信息接受意愿和信息发布意愿有着十分显著的影响。

[ Purpose/significance ]To improve the users＇information sharing behaviors and develop the custom in the social recruiting website. [Method/process]We define the concept of social recruiting websites and classify them. In the social re- cruiting website, users＂ desire of publishing information and receiving information are passive to the behavior of informa- tion sharing. Based on TAM,Maslow＇s hierarchy of needs,social identity theory and so on, we demonstrate the factors of so- cial needs,economic condition,self-realization,privacy protection,identification and individuation on information sharing and we develop an empirical study. [Result/conclusion]The results show that the influence of economic condition,self-re- alization and individuation have significant effect on users＂ perception credibilit,the social needs self-realization and indi- viduation have significant effect on uses＂ perception usability,users＇erception credibility andusability have very, significant effecton users＂ desire of information publishing and receiving.