江西省文化产业与旅游产业互动耦合发展策略研究

Research on Interactive Coupling Development Strategy for Jiangxi Culture Industry and Tourism Industry

发展文化产业和旅游产业,促进两大产业耦合已上升成为国家战略。江西省具有璨秀绝特的旅游资源和底蕴深厚的赣鄱文化,积极推动文化旅游产业融合发展,有利于充分挖掘和整合省内文化旅游资源,提升文化旅游品牌形象,助推两大产业转型升级,促进其健康可持续发展。通过对江西省文化和旅游两大产业资源现状和存在问题进行梳理分析,提出江西文化旅游产业耦合发展的相关策略和建议。

Developing culture industry and tourism industry and promoting the coupling of the two major industries has become national strategy. Jiangxi possesses charming and unique tourism resource and deep and long Gan-Bo culture, so the positive promoting integration development is benefit to fully digging and integrating provincial tourism resource, elevating culture tourism brand, improving industrial transformation and upgrading, promoting healthy and sustainable development. By combing and analyzing the status quo and problems of Jiangxi culture and tourism resource, this paper puts forward relevant strategy and suggestion for coupling development.