消费空间转向:跨媒体传播中的华莱坞电影

Spatial Change of Huallywood Cinema Consumption in Cross-Media Communication

社会化媒体对日常生活空间的渗透开启了华莱坞电影传播的新阶段。在促使华莱坞电影跨地共赏成为可能的同时,也令身处不同地理空间的华莱坞电影消费者通过跨媒体传播实现更深层次的跨越与融合。从网络声浪到观影行动,网际间的多重协商与不可见,令华莱坞电影在跨媒体传播与观影实践中形塑影像文化的多样性,而情感动员与消费选择的变迁更推进地理与身份"边界"意识的日益消解,形成新的"双重跨地性"。与此同时,消费空间的转向令华莱坞电影呈现出媒介形式多元化、事件构成杂合化、空间互动模糊化、区域交流概念化、传播趋向融合化的新特征,促使华莱坞电影观众在日常生活空间中建立联系,并在网络消费空间中形成新的互动,塑造了今日华莱坞电影消费生态新图景。

The penetration of new media technology into everyday living space has opened up a new stage of film communication.Instant messaging allows global cultural interactions and Huallywood Cinema to be shared across the globe at the same time,in different spaces and places for Hollywood cinema consumers.The space of Huallywood Cinema communication creates a consumer space for cultural diversity in the practice of cross-media communication and viewing.The diversification of media forms,hybrid of events,the blurred space interaction,conceptualization regional communication,and the integration trend of propagation characteristics create new media scope of Huallywood Cinema consumption.To encourage moviegoers to connect in their daily space and create new interactions through cyberspace and the expansion of the network consumption space shape a new Huallywood Cinema consumption ecological.