我国高等学校办学定位参考方略——基于高校定位综合分析框架的系统解读

Reference Strategy on the Orientation of Chinese HEIs:A Comprehensive Analytical Framework for the Orientation of HEIs

针对现阶段高校定位的无序、错位现象,本文从高校自生秩序角度构建了高等学校定位综合分析框架,将高等学校定位分为输入、匹配、决策三个阶段,并通过建立矩阵来分析各个阶段的信息。在输入阶段,建立高校外部因素评析(EFE)矩阵、高校竞争态势评析(CPE)矩阵和高校内部因素评析(IFE)矩阵,以评析高校的内外部关键信息;在匹配阶段,建立高校优势-劣势-机会-威胁(SWOT)矩阵、学院目前位置评估(CSE)矩阵和学院发展趋势评估(CTE)矩阵,将高校的内外部关键信息进行匹配以产生诸多备选定位方略;在决策阶段,建立高校定量定位规划(QLS)矩阵,选择出最佳定位方略。为保证高校定位分析框架的科学性,最后还对高校定位过程中应注意的定性判断、参与广度、文化视阈和政治权术等问题进行了讨论。

The orientation of higher education institutions is a fundamental problem that has not been solved yet, and should become a subject of constant discussion. In view of the disorder and dislocation of the positioning of higher education institutions, this article develops a comprehensive analytical framework for the orientation of higher education institutions from the perspective of university＇s self-born order. The orientation of higher education institutions is divided into three stages： input, matching and decision-making. To ensure the scientific nature of the framework, great attention should be given to participation, qualitative judgment, cultural perspective, politics, etc.