我国大陆地区新浪微博用户信息过载感知程度影响因素的实证研究

An Empirical Study on the Factors Affecting Perceived Information Overload of Sina Weibo Users in China's Mainland

本研究是关于我国大陆地区新浪微博用户对于信息过载感知程度的探究。试图解释四个重要因素:用户接收信息量、信息难度、使用时间以及用户信息素养对于用户信息过载感知程度的影响。研究发现,信息难度越大,用户对于信息过载的感知程度越深;而增加用户使用时间,可以有效减轻用户对于信息过载的感知。但在本研究中,另外两个因素:信息量、用户信息素养与用户信息过载感知程度之间未呈现显著关系。

This study analyzes information overload on a popular social media Sina Weibo in China's Mainland. It explores how four factors, which are quantity of received information, perceived sophistication of information, exposure time, and users＇ information literacy, affect perceived information overload. The find- ings show that perceived sophistication of information is a positive predictor of the perceived information o- verload, while increasing exposure time could decrease the likelihood of perceived information overload. But other two factors, which are quantity of received information and users＇ information literacy, do not have significant relationship with perceived information overload.