品牌城市色彩规划与运用——以西安为主要考察中心

Color Planning and Application in the Brand City in Xi'an——Xi'an is the Main Object of Investigation

随着城市的发展,人们对整个城市的形象也开始有了一定的要求。人们期待着一个城市不仅要在历史文化、社会产业、城市建筑上体现出它的独特性,而且在视觉形象上也应该区别于其他城市,突显城市特色,希望打造出一个品牌化的使人信赖和愉悦的城市。特别是像历史悠久、传统文化浓郁的西安市,其在视觉形象上更应该有别于其他城市,在传承传统文化的基础上应该与现代视觉文化相结合,创建品牌城市形象,以提高区域知名度。本课题首先对品牌城市色彩的概念、特征、作用等进行分析,以国外相对成功的案例作为参照,针对西安城市色彩进行了具体分析,并希望通过本课题对西安城市色彩有一个系统性的改观。

With the development of city, people begin to have certain requirements in the image of city. People expect that a city will not only reflect its uniqueness in history, culture, industry and urban architecture, but also differ from other cities in visual image, hoping to have a famous, reliable and pleasurable city. Especially, for a city with long history and traditional culture, Xi＇ an should be distinguished from other cities in visual image. Xi＇an should, through the combination of traditional culture and modern visual culture, establish its own brand city image, as to promote its regional popularity. This paper firstly analyzes the concept, features, functions, effects of brand city color, then, analyzes the city color of Xi＇an by reference to successful cases in foreign countries, hoping to contribute to a significant improvement of city color of Xi＇an.