期刊文献+

共享经济背景下顾客满意度模型研究 被引量:2

下载PDF
导出
摘要 共享经济时代,市场交易环境发生巨大变化,传统的顾客满意度模型很难满足当今企业的营销分析。文章基于SCSB模型和ACSI模型,构建了包含资源所有者的顾客满意度模型,同时,详细地阐述了资源所有者与其他变量之间的关系。
作者 张远方
机构地区 青岛大学商学院
出处 《中国市场》 2017年第22期104-104,108,共2页 China Market
  • 相关文献

参考文献2

二级参考文献17

  • 1Johnson, M D ; Fornell, C. A Framework for Comparing Customer Satisfaction across Individuals and Product Categories. Journal of Consumer Research, 1991, 12: 267-286.
  • 2Yi, Y . A Critical Review of Customer Satisfaction. In V. Zeithaml(Ed.), Review of marketing. Chicago: American Marketing Association, 1991: 68-123.
  • 3Anderson E W ; Fornell C ; Lehmann D R . Customer Satisfaction, Market Share, and Profitability: Findings from Sweden, Journal of Marketing, 1994, 59: 53-66,.
  • 4Oliver R L . A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research,1980, 17: 460-469.
  • 5Fornell, C . A national Customer Satisfaction Barometer: The Swedish Experience, Journal of Marketing, 1992, 56:6-21.
  • 6Fomell, C ; Johnson, M D ; Anderson, E W ; Cha, J ; Bryant, B E . The American Customer Satisfaction Index: Nature, Purposeand Findings. Journal of Marketing, 1996, 60: 7-18.
  • 7Johnson, M D ; Gustafsson, A ; Andreassen, T W ; Lervik, L ;Cha, J . The Evolution and Future of National Customer Satisfaction Index Models. Journal of Economic Psychology, 2001, 22:217-245.
  • 8Fishbein, M ; Ajzen, I ; Belief, Attitude. Intention, and Behavior:An Introduction to Theory and Research, U.S.A.: Reading, MA:Addison, Wesley, 1975.
  • 9Schulz, D E . Are we too Loyal to Our Concept of Loyalty. Marketing News, 1998, 32:11.
  • 10Morgan, R M , Shelhy D. Hunt. The Commitment-trust Theory of Relationship Marketing, Journal of Marketing 1994, 58: 20-38.

共引文献133

同被引文献13

引证文献2

二级引证文献2

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部