七仙女传说与新余爱情主题民俗旅游发展

Legend of seven fairies and love theme folk custom tourism development in Xinyu

七仙女传说是我国经典的民俗传说。七仙女传说之乡花落新余只是成功的第一步,接下来如何根据新余的城市特点进行旅游发展定位才是工作的重头戏。自古以来七仙女的爱情传说就和牛郎织女的爱情故事纠缠在一起,而牛郎织女故事又和七夕节联系在一起。因此,以七夕节为切入点,大力倡导独具特色的爱情主题民俗旅游是最切合新余的发展之道。除爱情主题外,结合毛衣女故事中仙女沐浴的主题,还可以把洗浴文化的发展作为爱情主题文化的补充。

The legend of seven fairies is a typical folk legend in our country. The story of seven fairies happened in Xinyu, which becomes a tourism attraction point. How to associate the story with the tourism development based on the urban characteristics of Xinyu is worthy of research. Owing to the association of love of Niu Lang and weaving girl with qixi festival （ love festival）, it is necessary to advocate the love theme folk custom tourism development in Xinyu. Except for the love theme, we may get inspiration from fairy bath in the weaving girl＇s story and add bath culture as supplement.