互联网背景下洗浴中心营销策略研究

Marketing Strategy of Bath Centers under the Background of Internet

洗浴中心是提供给消费者洗浴服务的场所,是更优质便捷的为消费者提供洗浴服务的平台,是为了让消费者更好的参与洗浴活动的一处服务设施。但日常生活中的洗浴中心在运营策略方面出现了一系列问题,给消费者带来了诸多不便,致使消费者不能高效的体验洗浴服务,给消费者带来了诸多困恼。洗浴行业不仅在环境卫生、基础设施、服务质量等方面需要进一步提升,也需要满足顾客的心理诉求。而互联网背景下的洗浴中心是提供高质量、高效率服务的社会服务型文化场所,不仅只为顾客提供基本服务,而且能全方位为顾客提供一个安全健康舒适便捷的个人空间。结合"互联网+",可以让顾客更好的体会洗浴服务行业的发展。

Bath centers are places offering bath services to consumers by providing quality and convenient services and facilities. Howev- er, some bath centers have problems in the operational strategy, bringing about inconvenience to their customer and failing to supply their customers with efficient bath experience. The bath industry needs not only to improve the sanitation, infrastructure, and services, but also to meet the psychological demand of their customers. Under the background of Internet, bath centers could be places for cultural activities provide high quality and efficient social services by means of offering basic services and a safe, healthy, comfort and convenient personal space as well. The integration of Internet could help customers enjoy the growth achievement of the bath service industry.