7Myers, S, and N Majluf. Corporate Financing and Investment Decisions When Firms Have Information Investors Do Not Have. Journal of Financial Economics,1984, (13).
8杨檬.F1给企业带来了什么[N].环球时报,2004-09-19.
9CORNWELL T B,MAIGNAN I. An International Review of Sponsorship Research[J]. J Advertising, 1998,27 (1) : 1-21.
10HULKS BOB,Should the Effectiveness of Sponsorship be Assessed and How[J]. Admap,1980, (12) :623-627.