双元制度环境下的外部资源包容性与企业战略扩张选择研究

Resource Munificence and Strategic Expansions:A Market-Political Ambidexterity Perspective

从双元制度环境的视角引入市场资源包容性和政府资源包容性的概念,构建两类资源包容性的二维组合矩阵,分析不同资源包容性组合情境下的企业战略扩张选择机理和水平差异。结果显示:高包容性的双元市场和政府资源可以有效提升企业市场扩张的程度;单一高水平的市场或政府资源包容性可以促进企业产品扩张水平的提升;低包容性的双元市场和政府资源不利于企业的战略扩张。同时,只有两种不同的包容性资源同时协同才能有效作用于企业的市场扩张实践中;借助于一类高包容性的外部资源即可提升企业产品扩张的速度。

Based on market-political ambidexterity perspective,this paper introduces the market-based and government-based resources munificence, and constructs two dimensional matrixes of market-governmental resources munificence. Further,this paper analyzes the choice and principals of strategic expansions under the matrixes of two resources munificence, and then explores the difference of strategic expansion between different portfolios. The empirical results indicate that, high munificence of market-governmental resources can efficiently improve the degree of firms＇ market expansion; single high munificence of market or governmental resources can facilitate the degree of firms＇ product expansion; but low munificence of market-governmental resources can discourage firms＇ strategic expansions. In addition, it is necessary to structure strategic flexibility to leverage the synergic effects of different resources from market and government in order to improve firms＇ market expansion performance. Whereas product expansion do not need to simultaneously integrate market and governmental resources with high munificence, which is beneficial to save firms＇ energy and investment on managing different resources from ambidextrous institutional environments.