“售”与“购”:北宋时期文集传播的商业模式

“Sell” and “Buy”:the Business Model of the Collection of the Northern Song Dynasty

在北宋的商品流通领域中,文人的文集作为一种特殊的商品,有着重要的位置。文集的"销售"与"购买",构成了北宋时期文集传播的一道独特风景。文人为了提高文学声誉、扩大文集影响而进行的刊印、售卖行为和商人为了牟利而将文人的文集引入到商品流通领域,这两种形式共同组成了北宋时期文集传播的商业模式。商业模式的传播客观上丰富了北宋时期文人文集的传播形式,提升了文集在北宋社会的传播影响。

In the field of commodity circulation in the Northern Song Dynasty, the collection of scholars was a special commodity which had an important position. The ＂sales＂ and ＂purchase＂ of the collected works constitute a unique landscape in the Northern Song dynasty. The introduction of literati anthology into the field of commodity circulation was promoted by the literati in order to improve the reputation of literature and expand the influence of the collection of books and by businessmen in order to profit, and these two forms together constitute the collection of business model in Northern Song Dynasty. The dissemination of the business model objectively enriched the dissemination of the form of the literati in the Northern Song Dynasty, and promoted the influence of the anthology in the Northern Song dynasty.