在线学习者满意度影响因素:直播情境与录播情境比较

Influencing Factors of Online Learners' Satisfaction:A Comparative Study on Live Situation and Record Situation

满意度是学习者对学习目标在学习过程中得以实现的满意程度,是一种主观评价,受多种因素影响。随着技术的发展,在线学习衍生出不同的情境。本研究基于教育传播的视角将在线学习情境分为直播情境与录播情境两种,从教师、学生、技术三方面来构建满意度影响因素模型;采用问卷调查法收集数据,利用Smart PLS和SPSS软件对数据进行处理从而对已建构的理论模型进行验证与分析,并探讨学习者在不同情境下对各维度感知的差异性。结果表明:录播情境中在线学习平台的质量对学习者的满意度没有直接影响,学习者感知的教师专业知识间接影响他们的满意度,教师的专业知识和支持是影响他们感知成就目标和满意度的主要影响因素;直播模式中教师的专业知识和支持对满意度的影响显著,社会能力和认知动机因素也对学习者的满意度有一定的影响。

Learners＇ Satisfaction is the satisfaction regarding the realization of learning goals during the learn- ing process. It involves subjective evaluation affected by various factors. With the development of technology, online learning has developed different situations. Based on the perspective of educational communication, the online learning situation was divided into live situations and recording situations. The model of satisfaction factors was constructed from three aspects, namely teachers, students, and technology. The data were collected using questionnaire survey, and processed using smartPLS and SPSS to validate and analyze the theoretical model and to explore differences in learners＇ perceptions of different situations from various dimensions. The results showed that the quality of the online learning platform in the recording situation had no direct influence on the learners＇ satisfaction, but indirectly affected the learner＇s satisfaction through the learner＇s perceived teacher＇s professional knowledge. The teacher＇s professional knowledge and support affected the learner＇ s perception of achievement and satisfaction. The influence of teacher＇ s professional knowledge and teacher＇ s support on satisfaction was more significant. Social and cognitive motivation factors also had a certain influence on the satisfaction of learners.