基于改进主成分方法的淘宝品牌女装店绩效评价

A Research Using Improved Principal Component Analysis of the Business Performance of Taobao Women's Clothing Store

以淘宝十大品牌女装店为例,构建评价网店经营业绩的指标体系.采用改进的主成分分析法,精确评价网店的经营绩效并找出影响网民网购的重要因素.改进主成分方法也适用于对其他类别的网店或网站数据进行综合评价,具有较强的实用性.

This paper takes ten Taobao brand women＇s flagship stores as an example, trying to construct the index system of evaluation of online business performance. Also, this pa- per uses the improved principal component analysis method to evaluate the performance of the store and find out the important-factors that influence the online shopping. The im- proved principal component method has a strong practicality that can also be applied to the evaluation of other types of shop or website data.