网络媒体环境下体育危机公关策略研究

The Strategy Research of Sports Crisis Public Relations in Network Media Environment

分析网络媒体传播的特点,提出体育危机公关的应对策略:当体育危机事件发生后,要第一时间作出反应,说明真相,掌握舆论主动权;当事方如果存在过错,应该主动承担责任,真诚的向公众道歉,争取公众理解.

Paper analyzes the characteristics of network media communication, puts forward the coping strategies of sports crisis public relations： when the sports crisis occurs, it is necessary to respond in the first time, explain the truth, master the initiative of public o- pinion; if the party has fault, should take the initiative to assume responsibility, sincerely apologize to the public, try for public understanding.