我国乳制品产业竞争力评价及策略选择

Competitiveness Evaluation and Strategy Selection of Dairy Industry in China

步入21世纪以来,随着人民生活水平的不断提升,我国乳制品产业得以迅速发展,并呈现出了生产规模不断壮大、产品类型日益多样、市场结构趋于稳定等特征。由于原料供应地相对分散、农户专业化程度不高、龙头企业市场竞争力不强、社会化服务体系不优等问题的客观存在,不利于我国乳制品产业市场竞争力的持续提升。有鉴于此,文章利用层次分析法(AHP)和k-means聚类模型,对我国30个省区市的乳制品产业竞争力进行综合研判,并根据评价结果,提出了强优势区域、中等优势区域、弱优势区域的差异化策略。

Since entering the 21st century, with the continuous improvement of people＇s living standard, China＇s dairy industry develops rapidly and shows a growing scale of production, product type, diversified market structure tends to stable characteristics. At the same time, due to the relative dispersion of raw material supply, the degree of specialization of farmers is not high, the market competitiveness of leading enterprises is not strong, and the social service system is not the objective existence of the problem is not conducive to China＇s dairy industry market competitiveness continued to improve. In view of this, AHP and k-means clustering model are used to evaluate the competitiveness of the dairy industry in China. According to the evaluation results of non-balanced development of China＇s dairy industry, this paper is put forward different strategy selection and countermeasures.