“一带一路”战略背景下的沿边城市旅游商品开发研究——以黑龙江省牡丹江市为例

Research on the Development of Tourist Commodities in Border City under “The Belt and The Road”strategy——A case study of Mudanjiang,Heilongjiang

"一带一路"发展战略的实施为沿边城市的旅游业发展带来了前所未有的机遇。良好的区位优势和"贸旅牵动"发展战略的指导使得牡丹江市具有良好的旅游购物业发展基础。通过对牡丹江市历史分化、旅游资源和客源市场的全面调研与分析,在遵循现代旅游购物业发展规律的基础上,提出牡丹江市旅游商品深度开发的原则、开发方向、产品主题及保障机制,从而促进旅游商品市场的繁荣和旅游商品服务质量的提升。

The implementation of the development strategy of ＂The Belt and The Road＂ has brought hitherto unknown opportunities for the border city tourism. Good location advantages and the guidance of the development strategy of ＂trade and travel＂ make Mudanjiang city has a good founda- tion for the development of tourism shopping. Based on the comprehensive investigation and analysis of the historical differentiation, tourist re- sources and tourist market in Mudanjiang and followed the law of the development of modern tourism shopping, This paper puts forward the princi- ple, the development direction, the product theme and the safeguard mechanism of the further development of Mudanjiang＇s tourism commodities, so as to promote the prosperity of the tourism commodity market and the improvement of the quality of tourism commodities.