诺基亚公司管理策略及其环境应对措施(英文)

Nokia’s Corporate Strategy and its Environmental Response

在当今激烈的国际市场环境下,企业在发展过程中面临各种各样的问题。开放化的市场带给它们众多机遇,但同时也带来一系列的挑战。为在全球市场占据一席之地,跨国企业纷纷出台一些政策来更好地管理公司内外事务,协调各组织管理层的关系,以不断满足全球消费者的需求。该文主要以诺基亚公司为例,分析企业应对内外部环境能力的重要性。

In the increasingly competitive global market today,companies faced lots of problems in the development process.Open market brings numerous opportunities for them while a series of challenges as well.To gain a solid position in the world market,companies launch many policies to deal with affairs and coordinate relations among managers so as to satisfy consumers’ demand worldwide.This paper will take Nokia company as an example,analysing the importance of the company’s capability to respond to external and internal environmental change.