摘要
As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from the perspective of pragmatic theories,explaining the violations of Grice's Cooperative Principle,which leads to the implication and further uses the conversational implicature theory to analyze the persuasiveness of the advertising.
As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from the perspective of pragmatic theories,explaining the violations of Grice's Cooperative Principle,which leads to the implication and further uses the conversational implicature theory to analyze the persuasiveness of the advertising.
出处
《海外英语》
2010年第7X期262-263,共2页
Overseas English
