浅谈中文商标英译中存在的问题及对策

On Problems and Measures in Chinese--English Translation of Chinese Trademark

商标作为产品的品牌,关系着企业的形象、信誉、实力等。一个成功的商标译名可以给企业或国家带来巨大的经济效益,该文就我国目前存在的商标失译问题,提出了一些相应的解决对策。

Trademark,as the brand name of the commodity,determines the company's image,credit,economic power and etc.A successful trademark can bring huge economic efficiency for a company or a country.This thesis analyses the problems existing in the trademark translation and puts forward some correspondent measures to solve the problems.