摘要
Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,alternative model and concentrated model,has reflected the ad owner's expectation to change the law of audiences' cognition.This kind of law and the advertising function is closely connected with the same purpose,which contributes to affect potential consumers.
Theme-rheme pattern model is the principle base for analyzing English advertisement discourse. We find the discourse of English advertisements, by analysis, in such ways of developing as parallel model, continuous model, alternative model and concentrated model,has reflected the ad owner's expectation to change the law of audiences' cognition. This kind of law and the advertising function is closely connected with the same purpose, which contributes to affect potential consumers.
出处
《海外英语》
2011年第5X期261-262,共2页
Overseas English
