What Globalization and the Internet Give to Marketers

Marketing today is very different from what it used to be a few decades ago,mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange.Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology,both which impact current businesses more than any other factors.These two challenges can make or break a business and it requires the implementation of brand new strategies to cope with the rapidly evolving global market we have today.