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The Research on Whether Honda's Products Choose Uniformly in European Markets

The Research on Whether Honda's Products Choose Uniformly in European Markets
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摘要 The report will use the cultural factors to segment Honda's Europe market and how would Honda market its product in each segment. The report will use the cultural factors to segment Honda's Europe market and how would Honda market its product in each segment.
作者 橐云婷
出处 《海外英语》 2011年第6X期366-367,共2页 Overseas English
关键词 cultural factors MARKET segmentation Europe MARKET HONDA cultural factors market segmentation Europe market Honda
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参考文献4

  • 1Doole I,Lowe R.International Marketing Strategy[]..2001
  • 2Kotler P,Armstrong G,J Saunders,V.Wong.Principles of Marketing[]..2002
  • 3UsunierJ C.Marketing Across Culture[]..2002
  • 4Kotabe, M,Helsen, K.‘Global Marketing Management‘[]..2004

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