我国高职电子商务英语教学模式研究

Research on E-commerce English Teaching of Higher Vocational College

《我国高职电子商务英语教学模式研究》指出在电子商务行业迅猛发展的形势下,电子商务实战型人才奇缺,尤其是"英语+电子商务"的人才更是少之又少。从某种意义上讲,虽然电子商务行业现正蓬勃发展,但"英语+电子商务"人才的匮乏制约了该行业的发展。此篇论文通过分析电子商务人才匮乏的原因,高职院校电子商务学生的特点及教学模式,结合时代发展特色,建议以增强教师素质、开发教学软件和拓展社会实践的形式改变电子商务人才不足及不能满足企业需求的现状。

Research on E-commerce English Teaching of Higher Vocational College points out that,with the development of the E-commerce in China,talents of E-commerce are not enough for the needs of industry,especially the talents both good at English and E-commerce.In some certain sense,it limits further development of E-commerce industry.Through analyzing the cause of insufficient,the characteristics of students in E-commerce major of higher vocational college and teaching model,it suggests to change the situation by strengthening teachers' ability,exploiting teaching software and enlarging and deepening the social practice.