从批评性语篇分析视角解析房地产广告

An Interpretation of the Real Estate Advertisements from the Perspective of Critical Discourse Analysis

批评性语篇分析通过研究语篇来揭示意识形态。房地产广告以此来揭示其隐藏的意识形态和对人们的影响。经过选词、及物性和社会语境等一系列分析后,发现其展现了传统宣传方面的物质优越,但更突出的是迎合了消费者情感诉求。

Critical discourse analysis reveals the ideology through text analysis.The real estate advertisements discover ideology and find the influence on people.It could find that the real estate advertisements not only exhibit the material superiority,but also cater for the mental need of the customer.