公安微博舆论引导现状、存在问题及对策探析

The Current Situation, Problems and Countermeasures of Public Opinion Guidance in Public Security Micro-blog

伴随着网络社交平台的发展,公安微博日益成为与公众沟通交流的"时尚"互动平台,在网络舆论引导中起着重要作用。结合公安微博发展现状、特点,针对公安微博舆论引导存在的引导内容力度不够,引导两极化突出,发声个人化、情绪化、官僚化严重,警民双方交流互动不畅等问题,提出具体的改善策略,提高公安微博舆论引导能力。

Along with the development of social networking plat-form, public security micro-blog increasingly becomesa fashion-able interaction platform for the communication with the public,and plays an important role in network public opinion guidance.According to the current situation and characteristics of publicsecurity micro-blog, and in view of the problems in its publicopinion guidance, such as insufficient guidance contents, promi-nent polarization of the guidance, serious personal, emotional andbureaucratic nature, ineffective communication and action be-tween the police and the public, this paper puts forward specificimprovement strategies, in order to improve the guidance abilityof public security micro-blog.