我国乡村旅游的冷思考

Thoughts on Rural Tourism in China

乡村旅游是发展现代农村经济的战略选择,农村地区利用自己独特的自然地理资源或民俗文化传统,用工业化思维发展特色农业和乡村旅游,既可以满足城市居民不断增长的周末游需求,又可以增加农民收入,激发内需,具有重要的理论价值和现实意义,呈现出越来越"热"的发展势头。文章首先定义了乡村旅游的内涵,然后简要回顾了它的发展历程和研究现状,最后从投资、服务、配套、促销等方面对我国乡村旅游存在的问题进行分析,并给出了相应对策。

Rural tourism is a strategic choice for the development of modern rural economy. Rural areas can make use of their own unique natural geography resources or folk cultural traditions to develop characteristic agriculture and rural tourism, which can meet the increasing demands of urban residents for weekend travel, increase the income of farmers, and stimulate domestic demand. I t, s of theoretical value and practical significance, and shows a rapidly growing trend. Firstly, the article defines the connotation of rural tourism, and briefly re-views its history of development and research status. Secondly, it analyzes the problems and causes of rural tourism in China from the as-pects of investment, service, supporting facilities and sales promotion. Thirdly, it comes up with the relevant countermeasures.