农产品电商众筹发展现状及建议

Status Quo and Suggestions of the Development of Agricultural Products E-commerce Crowdfunding

农业要发展必须满足供给与需求双方的诉求,农产品的需方诉求是保量、保质,农产品的供方诉求是有销路、能获利。一方有需求,一方有供给,急需的就是一个起桥梁作用的平台,农产品电商众筹商业模式就是这样一个平台。通过介绍农产品众筹和农产品电商的融资及营销模式,并分析两者的发展现状,引出农产品电商众筹商业模式的概念,剖析其发展现状和存在的问题,最后对其未来发展进行展望,并提出相关建议。

The development of agriculture must satisfy the demands of supplier and demander, the demander of agricultural products requires both quality and quantity of agricultural products, and the supplier of agricultural products requires both sales and making profits. One side has demand, another side has supply, so the urgent need is the platform for a bridge, that is the mode of agricultural products e-commerce crowdfunding.This paper introduced the financing mode of agricultural products crowdfunding and marketing mode of agricultural products e-commerce, and analyzed their development status quo, and led to the concept of agricultural products e-commerce crowdfunding, meanwhile introduced its development status quo and revealed existing problems. Finally, the authors forecasted the future development of agricultural products e-commerce crowdfunding and put forward some related suggestions.