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新媒体环境下网络自制综艺节目发展策略研究 被引量:6

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摘要 随着新媒体技术的快速发展,促进了网络信息传播的及时、快速、便捷性。新媒体在受众注意力资源的争夺上形成了与传统媒体对峙局面,网络自制综艺节目就是新媒体环境下的产物,以夸张、大胆、辛辣的节目风格获得广泛关注,但是,也面临节目制作水准层次不齐,盲目博出位等负面影响。因此,本文简要论述在新媒体环境下网络自制综艺节目的发展策略。
作者 田帆
出处 《新闻传播》 2017年第7期32-32,34,共2页 Journalism Communication
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