“互联网+”下的新型农业经营主体案例分析

A Case Analysis of the New Agricultural Business Entities under “Internet Plus”

农产品市场的信息不对称,导致农产品问题接连不断。结合文献梳理,传统的经营主体因各种原因,对于农产品质量问题管制存在问题。文章选取对"一亩田"平台进行案例分析,基于双边市场的特征,平台对于农产品质量的保障吸引了买方,大量的买方规模又吸引卖方;卖方必须满足平台对于农产品的质量要求,才能够进入平台,销售农产品。从案例中可以得出"互联网+"下的新型农业经营主体有效地缓解了农产品质量信息不对称,提高农产品的质量规制。

The asymmetric information of agricultural products leads to the continuous problem of agricultural products. Combing with the literature review, the traditional managementsubjects have problems in controlling the quality of agricultur- al products for various reasons. This paper analyzes the case analysis of ＂One Mu Tian＂ platform, based on the character- istics of the two-sided market, the platform＇s guarantee of the quality of agricultural products attracts buyers, and a large number of buyers attract sellers. The seller must meet the re- quirements of the platform for the quality of the agricultural products before, they can enter the plaffunn and sell the agri- cultural products. From the case, the new type of agricultural operation under the ＂Internet plus＂ effectively alleviates the asymmetric informatmn about the quality information of agri- cultural products, improving the quality regulation of agricul- tural products.