摘要
随着全民化驾驶时代的到来,汽车产业形态将如何延展,商品性评价在汽车领域如何深入应用,是业内普遍关注的热点。未来的车市之争,产品和技术趋同会非常大。未来是品牌的竞争,说到底是文化的竞争,而品牌文化未来将会决定每个汽车厂商竞争的优劣。好的品牌文化如何塑造,就是商品性评价在汽车领域的应用,这将更好地决定汽车生产厂商的市场定位。
With the arrival of the era of universal driving,the application of commodity evaluation in the automotive field has become the focus of the industry. The convergence of the product and technology will be large in the future of the auto market. The competition of the brand is the competition of the culture,and the future of brand culture will determine the pros and cons of each car manufacturer. The application of commercial evaluation in automotive field will better determine the car manufacturer's market positioning.
出处
《黑龙江科学》
2017年第11期162-163,共2页
Heilongjiang Science
关键词
商品性评价
汽车市场
技术研发
Commodity evaluation
Automobile market
Technology research and development