基于生产侧企业品牌的农业六次产业化2.0战略探讨

Discussion on strategy of agricultural sixth industrialization v2.0 based on production side enterprise brand

在既有农业六次产业化框架下,农业从业人员涉足跨产业经营时,面临营销开拓能力不济、加工能力不足等多重困境,难以有效提升农业及从业人员的市场地位,遑论促进涉农三次产业的深度融合发展,而基于生产侧的农业企业品牌可以有效弥补既有农业六次产业化的上述缺陷。特此提出基于农业生产侧企业品牌的农业六次产业化2.0战略构想,由农民专业合作社主导组建新型农业六次产业经营体,使之成为实施品牌创新、促进产业融合、提升农产品附加值的主体,以促进中小农户参与、分享、延伸产业附加值。

Under the framework of the sixth agricultural industrialization,when agricultural workers got involved in cross industry business,they faced many problems,such as lack of marketing capability and insufficient processing abilities,etc.Thus,it was difficult to enhance the market position of agriculture and related persons,nevertheless to promote the deep integration and development of tertiary industries related to agriculture.However,the agricultural enterprise brands based on the production side would be able to effectively remedy above shortcomings.In the present study,a new strategic conception of agricultural sixth industrialization v2.0 was proposed based on enterprise brands development dominated by the agricultural production side.It was suggested that professional farmers＇ cooperatives should be the leading bodies in the process of forming new agricultural sixth industry business entities.The new entities should become the responsibility subject to implement brand innovation,promote industrial integration and increase the added value of agricultural products,and also to promote small-and medium-sized farmers to participate in,share and extend the added value of industries.