新媒体时代全民健身传播话语服务创新与效能

The innovation and efficiency of national fitness communication discourse service in the new media era

新媒体时代,为全民健身服务的传播带来了新的发展机遇,在大数据、云计算、信息化的背景下,多种媒体形式萌蘖、生发,为全民健身传播话语提升了更加广阔的服务空间。运用文献资料、专家访谈以及逻辑分析等研究方法,新媒体环境下进行全民健身传播话语的服务创新研究,一定程度上,能够有效解决全民健身传播话语在传播过程中(平台建设与维护、信息选择、技能示范、理论讲授、群众健康观念的养成及运动兴趣的培养、评价与信息反馈)面临的诸多问题,而且通过其导向性与感染性,能够在全民健身传播话语新功能的认定和实现方面产生突破,从而助益群众体质的提高。结论:全面阐释新媒体时代全民健身传播话语服务方面存在的诸多现实问题和发展的短板,完善媒介功能,强化信息宣传服务治理能力,创新新媒体传播机制,彰显服务效能。

New media has brought new opportunities for the spread ol national fitness service. Under the background ol the big data, cloud computing and information, a variety ol media have sprouted out,which provide broader space for fitness communicating discourse. By the use ol literature,expert interview and logical analysis methods, the research on the service innovation lor litness communicating discourse under the new media environment can to some extent ellectively solve the problems that it may be laced with in the communicating process （platform construction and maintenance, information selection, skill demonstration, theory instruction, the developing ol health concept and interest in sports training lor the mass, evaluation and information feedback）. Through the guidance and spread characteristics ol the new media,we can make breakthrough in the recognition and realization ol the discourse new function,and thus benefit the mass fitness. Based on the comprehensive explanation ol the problems and shorts that national litness communication discourse service may be laced with in the era ol new media, it is proposed that we improve the lunctions ol new media, highlight the service and management ability ol inlormation promotion, innovate new media communication mechanism and demonstrate its service ellectiveness.