考古科普著作类型研究——分类、动因与受众

Research on the Type of Popular Science Works in Archaeology—Classification,Motivation and Audience

考古科普著作在公众考古中历时久长,影响广大,值得研究。本文从"专业性——通俗性"的维度提出"研究型——知识型——文学型"的考古科普著作分类模型,并从主体角度探讨创作动机和传播目的、从客体角度探讨读者群与受众,由此整合提出考古科普著作分类、动因、受众模型,可为相关问题的辨析和理解提供一种理论路径,有助于考古科普及其公众考古工作的发展与提高。

In public archaeology, pubhc science books of archaeology have a long history with extensive influence, and are valuable for research. This article proposes a classification model for those books, based on a professional - popular dimension, which can be divided into research-type, knowledge-type and hterature-type. With this model, it analyses the motivation of wridng and purpose of communication from the view of subject as well as the reader groups and the audience from the view of object, in order to build a comprehensive model of classification, motivation and audience, which provides a theoretical method to the identification arid understanding of related problems, and contributes to the development and improvement of science popularization and public archaeology.