意义建构：博物馆最佳传播实践的探索

Meaning Making:An Exploration of Best Practice in Museum Communication

过去几十年的博物馆研究和博物馆专业人员实践探索了博物馆传播的关键原则。博物馆展览建设有策划、设计、施工三个阶段。阐释策划阶段要弄清楚为什么要做这个项目,目标观众是谁,主题是什么,展览的背景情况是什么。阐释设计阶段就要了解展览内容,进行分众传播,具有可达性和真实性,而最核心原则是激发、关联和揭示。施工是实现一个高质量博物馆展览的最后阶段。这些阐释策划、阐释设计、内容创意和展览实施中的规范和标准是博物馆创建世界级展览最有效的方法,也是和观众沟通的有效手段。

This paper explores some of the key principles of best practice in museum communication, which are well-established, and are based on decades of museum research and professional practice. The paper focuses on the three stages of creating museum exhibitions-planning, design, and delivery. The interpretation planning stage is the time to answer the most important questions including ＂Why are you doing this？＂, ＂Who is it for？＂, ＂What is it about？＂, and ＂What is the context for the exhibition？＂. The interpreta- tion design stage is the time to know the content, layer the content and the media you want to use, and create accessible design, and most importantly to provoke, relate and reveal. The delivery is the final stage of ma- king a quality museum exhibition. The rigorous discipline and established procedures of interpretation plan- ning, interpretation design, content creation, and production delivery are the most effective way to produce a world-class museum exhibition and to communicate with the visitors.