浅析贵阳市会展旅游供给侧改革路径

A Study of Supply-Side Reform of Guiyang City MICE Tourism

旅游供给侧结构性改革已成为贵州省尤其是省会贵阳市旅游发展的重要手段,会展旅游作为现代城市旅游的重要组成部分,其发展水平对贵阳市构建全域旅游目的地起着十分重要的作用。本文分析出贵阳市会展旅游活动有产品供给短板突出、共同发展理念缺乏、服务设施配套不足以及专业人才匮乏等问题,结合贵阳市会展旅游的发展条件,提出树立共同理念、建设产品体系、建立专业队伍和完善营销体系等改革对策。

Tourismsupply-side structural reform has become the important means for tourism development of Guizhou province,especially the capital Guiyang. MICE tourism is an important part of modern urban tourism,and its development plays a very important role in building tourist destination for Guiyang. This paper analyzes the shortcomings of MICE tourism in Guiyang,including outstanding product supply short,lack of common development idea,insufficient service facilities as well as professional talents. Combined with the development conditions of MICE tourism in Guiyang,this paper puts forward some reform countermeasures,such as setting up the common idea,constructing product system,establishing professional teams and perfecting marketing system.