基于个性化推荐的高校图书馆PDA模式研究

Study on the PDA Mode of University Libraries Based on Personalized Recommendations of Books

PDA是以读者为主导,赋予读者直接采购权的图书馆资源建设和读者服务工作模式。PDA模式在国内尚处于起步阶段,从个性化推荐角度研究并改进PDA模式,需从分析PDA模式的基本特点入手,通过建立高校图书馆读者兴趣模型,并基于协同过滤推荐、内容推荐和特色引导性推荐等方式将相关文献推荐给读者,帮助读者在面对海量书目数据时高效地获取自己需要的相关文献,同时使PDA模式下读者采选的文献更符合馆藏需求,起到引导读者阅读的作用,从而更好地将PDA理念运用到高校图书馆资源建设和读者服务工作中。

PDA is a user-oriented information resource construction mode and a reader service mode that gives readers the right to acquire literature directly. PDA is still in its infancy in China. This article aims to study and improve PDA from the aspect of personalized recommendations. To improve the mode of PDA, university libraries need to first investigate the basic characteristics of PDA, then try to recommend literatures that interest readers and help readers acquire relevant literature in the flux of information in a more effective fashion through the establishment of reader interest model in university libraries, collaborative filtering recommendation, content recommendation, and feature recommendation. University libraries should also aim to ensure that under the mode of PDA readers＇ acquisition is compliant with library＇s collection need, ensure that libraries play a guiding role in readers＇ reading activities, and better incorporate the concept of PDA in university libraries＇ information resource construction and reader service.