电子商务下的汽车网络营销策略探析

Analysis of the network marketing strategy under E-commerce

汽车行业作为一国的重型工业行业,在日益激烈的各国竞争中起着重要作用,成为一国经济实力的重要指标。近几年,随着经济和科技的发展,传统商业模式被打破,电子商务随之繁荣。汽车行业则发现商机,随之兴起汽车网络销售,从而成为当前汽车销售的一大新模式,并受到很多商家追捧。虽然在电子商务大发展这个背景之下我国汽车行业的网络营销具有很大的市场和发展空间,但是由于还在试水阶段,所以仍然存在很多问题,这就需要有较为完善网络营销的对策,从而促进当前我国汽车网络营销模式的成熟发展。

As a country＇s heavy industry, automobile industry plays an important role in the increasingly fierce national competition and becomes an important indicator of economic strength of a country.In recent years,with the development of economy and technology, the traditional business model is broken, e-commerce prosperity.The automotive industry is found business opportunities,with the rise of automotive network sales, thus becoming a new model of the current car sales, and many businesses sought after.Ahhough under the background of the development of electronic commerce in China＇s automobile industry network marketing has great market and development space,but because it is in the testing phase,so there are still many problems,which requires a more perfect network marketing strategies, so as to promote the maturity of the current development of China＇s automobile network marketing model.