从“三月三”直播看广西少数民族传统体育电视直播策略

The live telecasting strategies about traditional sports of Guangxi minority nationality from the live program of″March 3rd Festival″

"三月三"直播节目经过三年不断发展,已成为广西电视台直播品牌.2016年,少数民族传统体育受到了电视台重视,给予了大幅度的报道,获得了良好的社会效益.为了更好地借助"三月三"节目推广广西少数民族传统文化,分析少数民族传统体育节目直播现状,通过观察法、访谈法、文献调查法研究发现"三月三"节目在发展过程中存在的问题,提出相应的直播策略,从而开创电视直播和广西少数民族传统体育发展的双赢局面.

The″March 3rd Festival″has broadcasted live for three years,which has become a brand of live telecast of Guangxi Television.In 2016,the traditional sports of minority nationality are paid great attention to and televised largely and therefore it received good social benefits.In order to better promote the traditional sports of minority nationality through the program of″March 3rd Festival″,this thesis mainly analyzes the current situation of the live program of the traditional sports of minority nationality by three methods of research、interview and document survey,which find some problems in the development of the program of″March 3rd Festival″.According to these findings,this thesis puts forward the strategies of live telecast to develop a win-win situation of TV live and the traditional sports of minority nationality.