5CM CHRISTENSEN, J l BOWER. Customer power, strategic in-vestment ,and the failure of leading firms [ J]. Journal of StrategicManagement, 1996, 17 (3) : 197.
6S f SlATER,J C NARVER. Customer - led and market - oriented:let's not confuse the two [J]. Journal of Strategic Management,1998,19 (10) : 1001.
7A K KOHlI, B J JAWORSKI, ARVIND SAHAY. Market - drivenversus driving market [ J]. Journal of the Academy of Marketing Sci-ence, 2000,(28) : 45-54.
8S B HIllS. Market driven vs. market driving activity, antecedentsand consequences: Evidence from high technology industries [ D].New York : Graduate faculty of Rensselaser Polytechnic Institute,2004 : 25 -29.
9J C NARVER, S f SlATER, D l MAClACHlAN. Responsive andproactive market orientation and new product success [ J]. Journal ofProduct Innovation Management, 2004, 21 (5) : 334.
10R l DAfT, S W BECKER. Innovation on organization [ M]. NewYork: Elsevier North - Holland, 1978.
