大学生服装生命周期研究

Research of college students' clothing life cycle

探讨了大学生月消费水平、性别及地域差异对大学生服装生命周期长度、影响系数和废弃因素的比例。研究表明,除当月消费水平高于1 800元时,男女生的内衣裤与衬衣T恤生命周期大致相仿,其余男生服装生命周期略高于女生,且生命周期随着年级与月消费水平的增加而减少,其中南方学生三类服装的生命周期略短于北方。同时,因色彩、款式、舒适性而废弃内衣裤、衬衣T恤及外套的大一至大四男女生比例大致相仿,且舒适性是内衣裤及衬衣T恤废弃的主要因素,外套则是由于色彩与款式而废弃。

College students＇ clothing life cycle length, influence coefficient and the proportion of abandoned factors were studied by consumption level, gender and regional difference. Boy＇s clothing life cycle was longer than girl＇s in the same grade and monthly consumption level except when the monthly consumption level was over 1 800 RMB and clothing life cycle was decreased with grade and monthly consumption level rising. Meanwhile, clothing life cycle length of south college students was shorter than north college students. What＇s more, the proportion of underwear, T-shirts and coat which were abandoned factors of color, style and comfort were very near, and comfort was the main reason of underwear and t-shirts to be abandoned, except coat was abandonedbecause of color and style.