大学生消费同质性问题调研报告

An Investigation Report on College Students' Consumption Homogeneity

网购成为学生消费的重要组成部分,快递分发也成为当前高校的一大热点。大学生年龄相仿、居住集中、缺乏购物经验以及高购买频率等特点,使得校园网购存在着同质性。本文以亚洲第一大单体校园为依托,组织了这次调研。调查结果表明:(1)大学生的消费同质性非常明显。(2)绝大部分同学网购(占样本总数93.7%)。(3)但是大学生网购并没有达到其省钱的目的,反而增加了其支出。

online shopping has become an important part of students＇ consumption,express distribution has become a hot spot in the current university. College students are similar in age,gathering characteristics,lack of shopping experience and high frequency of purchase,etc.. In this paper, the first Asian monomer Campus Based on organizing the investigation. The results show that：（1） the homogeneity of College Students＇ consumption is very obvious. （2） the vast majority of students online shopping （accounting for the total number of samples of 93.7%）. （3） but college students online shopping does not achieve the purpose of saving money, but increased its spending.