基于细菌繁殖模型的校园微信舆情传播及对策研究

Research on the Evolution and Countermeasures of Campus WeChat Public Opinion Propagation Based on Bacterial Multiplying Model

随着微信平台用户数量的增长,其信息传播范围和影响力也在不断扩大。而大学生作为主要用户群,在一定程度上影响着网络舆情的发展。为此,根据网络舆情的传播与细菌生长繁殖的相似性,将二者结合起来研究;针对突发事件微信网络舆情存在的问题,将校园微信突发事件网络舆情演化理论、监测与预警方法、应对策略作为一个整体来研究,打破传统研究方法中单一学科的局限性,探寻微信舆情突发事件的演化规律,为更好地引导微信舆论提供一些建议与方法。

As the number of users on WeChat platform increases,the information dissemination scope and influence of WeChat is also expanding. College students,as the main user base of We Chat,also influence the development of public opinions to some extent. While changing people＇s way of life,We Chat also changes the current pattern of public opinion dissemination and presents new challenges to public opinion supervision and social governance. Based on the similarity between network public opinion dissemination and bacteria growth and reproduction,this subject combines the two phenomena and studies. Targeted at the problems in public opinions about emergencies,this subject studies WeChat-based campus emergency public opinion evolution theory,monitoring and early warning methods,and coping strategies as a whole. It breaks the limitations of single discipline in traditional research methods and explores the evolution rules of public opinion emergencies on We Chat,thus providing some suggestions and methods to better guide public opinions on WeChat.